Verified Pricing for 2026
Ahrefs
Pricing Breakdown
A comprehensive SEO toolset for backlink analysis, keyword research, and site audits, widely considered an industry standard for data quality.
A
Ahrefs
SEO ToolsStarting PriceCustom
Total Plans6
Reliability ScoreHigh
* Pricing may vary by region or usage.
Expert Verdict
"Ahrefs remains the gold standard for SEO data depth, making it a vital tool for established agencies that prioritize accuracy. However, the recent price hikes and credit limitations on entry-level plans make it a heavy investment that requires careful usage management to maintain ROI."
The Upside
- Industry-leading backlink database and data accuracy
- Comprehensive site audit and competitive analysis features
- Extensive historical data available on higher-tier plans
- Robust keyword tracking and search intent metrics
The Downside
- Restrictive credit-based system that consumes limits even for filtering
- Significantly higher price point compared to competitors like SEMrush or Moz
- Hidden costs for additional users and daily rank tracking
SaaSCompare Score
8.2
Top Tier SEO ToolsSelect Your Plan
Choose the volume that matches your agency's scale.
AhrefsFrom $0/mo
A comprehensive SEO toolset for backlink analysis, keyword research, and site audits, widely considered an industry standard for data quality.
Free
Free
Starter
$29.00/mo
Lite
$129.00/mo
Standard
$249.00/mo
Advanced
$449.00/mo
Enterprise
$1499.00/mo
* Disclaimer: Pricing and availability may vary based on your location, selected billing cycle, or custom enterprise agreements.
Comprehensive Feature Breakdown
Detailed limit-by-limit comparison of all tiers.
| Capabilities | Ahrefs Free | Ahrefs Starter | Ahrefs Lite | Ahrefs Standard | Ahrefs Advanced | Ahrefs Enterprise |
|---|---|---|---|---|---|---|
| AI Suggestions | ||||||
| AI suggestions | ||||||
| API Access | ||||||
| API access | ||||||
| Access management & audit log | ||||||
| Agency directory listing | ||||||
| Ahrefs Webmaster Tools | ||||||
| All Advanced features | ||||||
| All Lite features | ||||||
| All Standard features | ||||||
| Batch Analysis | ||||||
| Beta | ||||||
| Brand Radar | ||||||
| Broken Link Building Tools | ||||||
| Broken backlinks | ||||||
| Broken links | ||||||
| Calendar view | ||||||
| Competitive Analysis | ||||||
| Content Explorer | ||||||
| Crawl credits | 100,000 | 500,000 | 1,500,000 | 5,000,000 | ||
| Dashboard | ||||||
| Forecasting & trends | ||||||
| HTTP authentication | ||||||
| Historical Data | 6 months | 6 months | 2 years | Extensive | ||
| Historical data | 6 months | 2 years | 5 years | Unlimited | ||
| Keyword Tracking | 750 keywords | 750 keywords | 2,000 keywords | |||
| Keyword clusters | ||||||
| Keywords Explorer | ||||||
| Linking authors | ||||||
| Looker Studio integration | ||||||
| MCP Server | ||||||
| Monthly Credits | 100 monthly credits | 500 monthly credits | Unlimited (Fair Usage Policy) | |||
| More in Brand Radar | ||||||
| More in Google Search Console | ||||||
| More in Keywords Explorer | ||||||
| More in Site Audit | ||||||
| More in Site Explorer | ||||||
| Outgoing links | ||||||
| Page Inspect | ||||||
| Personalized higher limits & data exports | ||||||
| Portfolios | ||||||
| Project Limits | Higher than Standard | Highest | ||||
| Projects | 1 project | 5 projects | 20 projects | 50 projects | Unlimited | |
| Rank Tracker | 750 tracked keywords | |||||
| SERP comparison | ||||||
| SERP history | ||||||
| SERP updates | ||||||
| SSO & enterprise-grade security | ||||||
| SSO Integration | ||||||
| Search Intent Metrics | ||||||
| Search intents | ||||||
| Search type distribution | ||||||
| See what people search | ||||||
| Segmentation | ||||||
| Site Audit | ||||||
| Site Explorer | ||||||
| Site structure | ||||||
| Social Media Manager | ||||||
| Soon | ||||||
| Spy on competitors | ||||||
| Tracked keywords | 750 | 2,000 | 5,000 | 10,000 | ||
| Translations | ||||||
| Unlimited historical data | ||||||
| Users | 1 user included | 1 user included | 1 user included | From 3 | ||
| Web Analytics | ||||||
| Web visibility | ||||||
| Webmaster Tools |
Everything Included in Ahrefs
Explore the core functionality available across the platform ecosystem.
Ahrefs Webmaster Tools
Site Explorer
Site Audit
Webmaster Tools
See what people search
Spy on competitors
Monthly Credits
Keyword Tracking
Projects
Historical Data
Dashboard
Keywords Explorer
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