WooCommerce vs Shopify
Comparing WooCommerce and Shopify pricing plans, feature limits, and annual savings for 2026.
There is a $39/mo difference in entry-level pricing.
WooCommerce offers 6 distinct tiers compared to Shopify's 4 options.
We mapped 23 total feature points across both tools for this evaluation.
Side-by-Side Matrix
WooCommerce starts at Free, making it the most cost-effective choice for and scaling agencies.
WooCommerce offers excellent value with its free tier and competitive paid plans.
Managed WordPress Host
$30.00/mo
Extensions
—
WooCommerce Subscriptions
—
Bookings
—
Free
Free
Paid
—
Shopify offers a flexible, tiered pricing model designed to accommodate businesses at every stage of growth.
Basic Shopify
$39.00/mo
Shopify
$105.00/mo
Advanced
$399.00/mo
Shopify Plus
$2300.00/mo
* Disclaimer: Pricing and availability may vary based on your location, selected billing cycle, or custom enterprise agreements.
Detailed limit-by-limit comparison of all tiers.
| Capabilities | WooCommerce Managed WordPress Host | WooCommerce Extensions | WooCommerce WooCommerce Subscriptions | WooCommerce Bookings | WooCommerce Free | WooCommerce Paid | Shopify Basic Shopify | Shopify Shopify | Shopify Advanced | Shopify Shopify Plus |
|---|---|---|---|---|---|---|---|---|---|---|
| Add-on functionality | ||||||||||
| Additional staff accounts | ||||||||||
| Advanced customization options | ||||||||||
| Automatic Updates | ||||||||||
| Basic features | ||||||||||
| Basic reporting tools | ||||||||||
| Better shipping rates | ||||||||||
| Comprehensive reporting tools | ||||||||||
| Core plugin | ||||||||||
| Dedicated support | ||||||||||
| Discount codes | ||||||||||
| Enhanced Security | ||||||||||
| Features for businesses processing over $1 million in annual revenue | ||||||||||
| Lower transaction fees | ||||||||||
| Lowest transaction fees | ||||||||||
| More advanced reporting | ||||||||||
| Optimized Performance | ||||||||||
| Paid extensions | ||||||||||
| Premium themes | ||||||||||
| Two staff accounts | ||||||||||
| Unlimited products | ||||||||||
| Unlimited staff accounts |
The Detailed Breakdown
Choosing between WooCommerce and Shopify depends heavily on your agency's specific scale and feature requirements. While pricing favors WooCommerce for teams on a budget, the hidden value often lies in the specific limits of their mid-tier plans.
WooCommerce typically caters to teams looking for specific business automation, whereas Shopify is often the choice for those prioritizing integrated workflow management.
WooCommerce Highlights
- ✓ Optimized Performance: Included
- ✓ Enhanced Security: Included
- ✓ Automatic Updates: Included
Shopify Highlights
- ✓ Unlimited products: Included
- ✓ Two staff accounts: Included
- ✓ Discount codes: Included
- ✓ Basic reporting tools: Included
Frequently Asked Questions
Everything you need to know about WooCommerce and Shopify pricing.
Which is cheaper: WooCommerce or Shopify for agencies?!
For agencies on a tight budget, WooCommerce is the clear winner, starting at $0.00/mo compared to Shopify's entry price of $39.00/mo.
Does WooCommerce offer annual billing discounts?!
While WooCommerce lists various plans, we recommend checking their official checkout for the latest "billed annually" incentives, which are common in the SaaS industry.
Is there a free trial for Shopify?!
Most tools in this category, including Shopify, offer either a limited free trial or a money-back guarantee period. We recommend clicking through to their official site to see the current trial terms for 2026.
Does WooCommerce offer custom enterprise pricing?!
No, WooCommerce does not list a custom enterprise tier — all plans have publicly listed prices.