Sailthru vs Marketo
Comparing Sailthru and Marketo pricing plans, feature limits, and annual savings for 2026.
Entry-level pricing varies based on custom enterprise requirements.
Sailthru offers 3 distinct tiers compared to Marketo's 3 options.
We mapped 19 total feature points across both tools for this evaluation.
Side-by-Side Matrix
Sailthru starts at $299.00/mo, making it the most cost-effective choice for and scaling agencies.
Orchestrate Dynamic, Data-Driven Customer Journeys
Essentials
—
Pro
$299.00/mo
Enterprise
Custom
Growth Plan (Entry Level)
—
Select Plan
—
Prime and Ultimate Plans
—
* Disclaimer: Pricing and availability may vary based on your location, selected billing cycle, or custom enterprise agreements.
Detailed limit-by-limit comparison of all tiers.
| Capabilities | Sailthru Essentials | Sailthru Pro | Sailthru Enterprise | Marketo Growth Plan (Entry Level) | Marketo Select Plan | Marketo Prime and Ultimate Plans |
|---|---|---|---|---|---|---|
| 1:1 personalization across devices and channels | ||||||
| 360° customer profiles in real time | ||||||
| AI-fueled performance | ||||||
| AI-powered personalization | ||||||
| Activate with efficiency | ||||||
| Advanced account-based marketing tools | ||||||
| Advanced segmentation and reporting tools | ||||||
| Architecture built for scale | ||||||
| Channel, campaign & customer analytics | ||||||
| Core marketing automation features | up to 10 users | |||||
| Data that drives action | ||||||
| Dedicated support | ||||||
| Enrich customer data without barriers | ||||||
| Multichannel experiences | ||||||
| Unlimited data storage |
The Detailed Breakdown
Choosing between Sailthru and Marketo depends heavily on your agency's specific scale and feature requirements. While both tools target enterprise-level workflows, the hidden value often lies in the specific limits of their mid-tier plans.
Sailthru typically caters to teams looking for specific business automation, whereas Marketo is often the choice for those prioritizing integrated workflow management.
Sailthru Highlights
- ✓ Multichannel experiences: Included
- ✓ AI-fueled performance: Included
- ✓ Activate with efficiency: Included
- ✓ Data that drives action: Included
Marketo Highlights
- ✓ Core marketing automation features: up to 10 users
Frequently Asked Questions
Everything you need to know about Sailthru and Marketo pricing.
Which is cheaper: Sailthru or Marketo for agencies?!
Sailthru is currently the more transparent option, starting at $299.00/mo. Marketo requires a custom quote for all users.
Does Sailthru offer annual billing discounts?!
Yes, Sailthru offers significant discounts for annual billing. Choosing a yearly plan can significantly lower the effective monthly cost for your agency.
Is there a free trial for Marketo?!
Most tools in this category, including Marketo, offer either a limited free trial or a money-back guarantee period. We recommend clicking through to their official site to see the current trial terms for 2026.
Does Sailthru offer custom enterprise pricing?!
Yes, Sailthru has at least one custom-priced tier designed for large-scale enterprise needs. Contact their sales team for a tailored quote.