Marketo vs HubSpot
Comparing Marketo and HubSpot pricing plans, feature limits, and annual savings for 2026.
Entry-level pricing varies based on custom enterprise requirements.
Marketo offers 3 distinct tiers compared to HubSpot's 3 options.
We mapped 27 total feature points across both tools for this evaluation.
Side-by-Side Matrix
HubSpot starts at $20.00/mo, making it the most cost-effective choice for and scaling agencies.
Growth Plan (Entry Level)
—
Select Plan
—
Prime and Ultimate Plans
—
A comprehensive CRM and marketing platform.
Free Plan
—
Starter Plan
$20.00/mo
Marketing Hub Professional
$800.00/mo
* Disclaimer: Pricing and availability may vary based on your location, selected billing cycle, or custom enterprise agreements.
Detailed limit-by-limit comparison of all tiers.
| Capabilities | Marketo Growth Plan (Entry Level) | Marketo Select Plan | Marketo Prime and Ultimate Plans | HubSpot Free Plan | HubSpot Starter Plan | HubSpot Marketing Hub Professional |
|---|---|---|---|---|---|---|
| A/B Testing | ||||||
| AI-powered personalization | ||||||
| Advanced Automation | ||||||
| Advanced account-based marketing tools | ||||||
| Advanced segmentation and reporting tools | ||||||
| Basic Email Marketing | 2,000 sends monthly | 2,000 sends monthly | 2,000 sends monthly | |||
| Calling | 500 minutes | 500 minutes | ||||
| Contact Management | ||||||
| Core marketing automation features | up to 10 users | |||||
| Custom Reporting | ||||||
| Dedicated support | ||||||
| Email Templates | ||||||
| Live Chat | up to 2 users | up to 2 users | up to 2 users | |||
| Meeting Scheduling | ||||||
| Simple Automation |
The Detailed Breakdown
Choosing between Marketo and HubSpot depends heavily on your agency's specific scale and feature requirements. While both tools target enterprise-level workflows, the hidden value often lies in the specific limits of their mid-tier plans.
Marketo typically caters to teams looking for specific business automation, whereas HubSpot is often the choice for those prioritizing integrated workflow management.
Marketo Highlights
- ✓ Core marketing automation features: up to 10 users
HubSpot Highlights
- ✓ Contact Management: Included
- ✓ Basic Email Marketing: 2,000 sends monthly
- ✓ Simple Automation: Included
- ✓ Meeting Scheduling: Included
Frequently Asked Questions
Everything you need to know about Marketo and HubSpot pricing.
Which is cheaper: Marketo or HubSpot for agencies?!
Entering the ecosystem of HubSpot is more predictable as they start at $20.00/mo. Marketo lists custom pricing only.
Does Marketo offer annual billing discounts?!
While Marketo lists various plans, we recommend checking their official checkout for the latest "billed annually" incentives, which are common in the SaaS industry.
Is there a free trial for HubSpot?!
Most tools in this category, including HubSpot, offer either a limited free trial or a money-back guarantee period. We recommend clicking through to their official site to see the current trial terms for 2026.
Does Marketo offer custom enterprise pricing?!
No, Marketo does not list a custom enterprise tier — all plans have publicly listed prices.