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Mailchimp vs Sendinblue

Comparing Mailchimp and Sendinblue pricing plans, feature limits, and annual savings for 2026.

Pricing Verdict: Mailchimp is the more affordable entry point for agencies
Starting Price
$0 vs $29

There is a $29/mo difference in entry-level pricing.

Plan Variety
4 vs 3

Mailchimp offers 4 distinct tiers compared to Sendinblue's 3 options.

Total Features
3 vs 9

We mapped 12 total feature points across both tools for this evaluation.

Side-by-Side Matrix

💰 Price Verdict

Mailchimp starts at Free, making it the most cost-effective choice for and scaling agencies.

MailchimpFrom $0/mo

Easily create email campaigns and learn more about your customers

Free

Free

Essentials

$13.00/mo

Standard

$20.00/mo

Premium

$350.00/mo

SendinblueFrom $29/mo

Free

—

Starter

$29.00/mo

Save with $299/yr

Pro

$99.00/mo

Save with $999/yr

* Disclaimer: Pricing and availability may vary based on your location, selected billing cycle, or custom enterprise agreements.

Comprehensive Feature Breakdown

Detailed limit-by-limit comparison of all tiers.

Capabilities
Mailchimp
Free
Mailchimp
Essentials
Mailchimp
Standard
Mailchimp
Premium
Sendinblue
Free
Sendinblue
Starter
Sendinblue
Pro
Feature 1
Feature 2
Feature 3
10 users
50 users
Feature 4
Our most advanced tools, unlimited contacts, and priority support; built for teams.
Send even more with automations, personalization, and optimization tools.
Send the right content at the right time with testing and scheduling features.

The Detailed Breakdown

Choosing between Mailchimp and Sendinblue depends heavily on your agency's specific scale and feature requirements. While pricing favors Mailchimp for teams on a budget, the hidden value often lies in the specific limits of their mid-tier plans.

Mailchimp typically caters to teams looking for specific business automation, whereas Sendinblue is often the choice for those prioritizing integrated workflow management.

💡 Pro Tip: Agencies should look closely at the cost-per-seat on yearly billing, which usually unlocks a 10-20% discount across both platforms.

Mailchimp Highlights

    Sendinblue Highlights

    • ✓ Feature 1: Included
    • ✓ Feature 2: Included

    Frequently Asked Questions

    Everything you need to know about Mailchimp and Sendinblue pricing.

    Which is cheaper: Mailchimp or Sendinblue for agencies?
    !

    For agencies on a tight budget, Mailchimp is the clear winner, starting at $0.00/mo compared to Sendinblue's entry price of $29.00/mo.

    Does Mailchimp offer annual billing discounts?
    !

    While Mailchimp lists various plans, we recommend checking their official checkout for the latest "billed annually" incentives, which are common in the SaaS industry.

    Is there a free trial for Sendinblue?
    !

    Most tools in this category, including Sendinblue, offer either a limited free trial or a money-back guarantee period. We recommend clicking through to their official site to see the current trial terms for 2026.

    Does Mailchimp offer custom enterprise pricing?
    !

    No, Mailchimp does not list a custom enterprise tier — all plans have publicly listed prices.

    Mailchimp vs Sendinblue Pricing 2026: Which is cheaper for agencies?