Apollo vs Clay
Comparing Apollo and Clay pricing plans, feature limits, and annual savings for 2026.
There is a $0/mo difference in entry-level pricing.
Apollo offers 3 distinct tiers compared to Clay's 5 options.
We mapped 101 total feature points across both tools for this evaluation.
Side-by-Side Matrix
Apollo starts at Free, making it the most cost-effective choice for and scaling agencies.
The most loved sales platform on the planet, helping millions of sellers at over 500,000 companies beat their number.
Starter
Free
Unlimited
—
Custom
Custom
A sales intelligence tool with B2B database filters and AI writing assistant.
Free
Free
Basic
$34.00/mo
Pro
$104.00/mo
Business
$209.00/mo
Enterprise
Custom
* Disclaimer: Pricing and availability may vary based on your location, selected billing cycle, or custom enterprise agreements.
Detailed limit-by-limit comparison of all tiers.
| Capabilities | Apollo Starter | Apollo Unlimited | Apollo Custom | Clay Free | Clay Basic | Clay Pro | Clay Business | Clay Enterprise |
|---|---|---|---|---|---|---|---|---|
| A/B Testing | ||||||||
| A/B testing | ||||||||
| AI Writing Assistant | ||||||||
| API Access | ||||||||
| Advanced Discover B2B database filters | ||||||||
| Advanced Integrations | ||||||||
| Advanced integrations | ||||||||
| Auto-verification | ||||||||
| Basic Discover B2B database filters | ||||||||
| Call Recording | ||||||||
| Call recording | ||||||||
| Connect email accounts | 1 email account | 3 email accounts | 10 email accounts | 20 email accounts | Custom number of connected email accounts | |||
| Credits | 10,000 credits per account per month | |||||||
| Credits per month | 50 credits | 2,000 credits | 10,000 credits | 25,000 credits | Custom number of credits | |||
| Credits per year | 24,000 credits | 120,000 credits | 300,000 credits | |||||
| Custom Credits | ||||||||
| Custom credits | ||||||||
| Database Access | ||||||||
| Database access | ||||||||
| Discover B2B database filters | Basic | Advanced | Advanced | Advanced | Advanced | |||
| Email Campaigns | Gmail email accounts only | |||||||
| Email account connection | ||||||||
| Email campaigns | ||||||||
| Export Credits | ||||||||
| Export credits | Limited | 10,000 credits per account per month | ||||||
| Follow-up Automation | ||||||||
| Follow-up automation | ||||||||
| Gmail email account connection | ||||||||
| Integrations with existing workflow | ||||||||
| Lead enrichment | ||||||||
| Opportunities Feature | ||||||||
| Opportunities feature | ||||||||
| Recipients per sequence | 500 recipients | 2,500 recipients | 5,000 recipients | 15,000 recipients | Custom number of recipients per sequence | |||
| Record Selection Limit | ||||||||
| Record selection limit | ||||||||
| Sales pipeline management | ||||||||
| Security and Governance | ||||||||
| Security and governance | ||||||||
| Sequencing Platform | ||||||||
| Sequencing platform | ||||||||
| Support | Regular support | Priority support | Priority support | Priority support | Priority support + Account manager | |||
| Team members | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited | |||
| Unlimited Email Addresses | ||||||||
| Unlimited email addresses | Unlimited |
The Detailed Breakdown
Choosing between Apollo and Clay depends heavily on your agency's specific scale and feature requirements. While pricing favors Apollo for teams on a budget, the hidden value often lies in the specific limits of their mid-tier plans.
Apollo typically caters to teams looking for specific business automation, whereas Clay is often the choice for those prioritizing integrated workflow management.
Apollo Highlights
- ✓ Sales pipeline management: Included
- ✓ Email campaigns: Included
- ✓ Gmail email account connection: Included
- ✓ Sequencing platform: Included
Clay Highlights
- ✓ Credits per month: 50 credits
- ✓ Connect email accounts: 1 email account
- ✓ Recipients per sequence: 500 recipients
- ✓ Team members: Unlimited
Frequently Asked Questions
Everything you need to know about Apollo and Clay pricing.
Which is cheaper: Apollo or Clay for agencies?!
For agencies on a tight budget, Apollo is the clear winner, starting at $0.00/mo compared to Clay's entry price of $0.00/mo.
Does Apollo offer annual billing discounts?!
While Apollo lists various plans, we recommend checking their official checkout for the latest "billed annually" incentives, which are common in the SaaS industry.
Is there a free trial for Clay?!
Most tools in this category, including Clay, offer either a limited free trial or a money-back guarantee period. We recommend clicking through to their official site to see the current trial terms for 2026.
Does Apollo offer custom enterprise pricing?!
Yes, Apollo has at least one custom-priced tier designed for large-scale enterprise needs. Contact their sales team for a tailored quote.