Mixpanel vs Amplitude
Comparing Mixpanel and Amplitude pricing plans, feature limits, and annual savings for 2026.
There is a $0/mo difference in entry-level pricing.
Mixpanel offers 3 distinct tiers compared to Amplitude's 4 options.
We mapped 36 total feature points across both tools for this evaluation.
Side-by-Side Matrix
Mixpanel starts at Free, making it the most cost-effective choice for and scaling agencies.
Mixpanel offers excellent value with its free tier and competitive paid plans.
Free
Free
Growth
$20.00/mo
Enterprise
Custom
A leading product analytics platform that tracks user behavior through Monthly Tracked Users (MTUs) to provide deep behavioral insights and experimentation tools.
Starter
Free
Plus
$49.00/mo
Growth
Custom
Enterprise
Custom
* Disclaimer: Pricing and availability may vary based on your location, selected billing cycle, or custom enterprise agreements.
Detailed limit-by-limit comparison of all tiers.
| Capabilities | Mixpanel Free | Mixpanel Growth | Mixpanel Enterprise | Amplitude Starter | Amplitude Plus | Amplitude Growth | Amplitude Enterprise |
|---|---|---|---|---|---|---|---|
| A/B Testing | |||||||
| API Access | |||||||
| Advanced Behavioral Analysis | |||||||
| Advanced Data Governance | |||||||
| Advanced access controls | |||||||
| Behavioral Cohorts | |||||||
| Causal Insights | |||||||
| Cohorts | |||||||
| Core Analytics | |||||||
| Core reports | |||||||
| Cross-product Analysis | |||||||
| Custom Audiences | |||||||
| Customer Support | Online | ||||||
| Data Retention | 1 year | ||||||
| Dedicated Account Management | |||||||
| Dedicated support | |||||||
| Enterprise Security | |||||||
| Event Tracking | 20M events/month | ||||||
| Feature Experimentation | |||||||
| Feature Flags | Unlimited | ||||||
| Feature Tagging | |||||||
| Funnels | |||||||
| Mobile SDK | |||||||
| Monthly Events | 10 million | ||||||
| Monthly Tracked Users (MTUs) | 50,000 | Up to 300,000 | |||||
| Multi-armed Bandit Experiments | |||||||
| Predictive Audiences | |||||||
| Real-time Data | |||||||
| Real-time Streaming | |||||||
| Retention | |||||||
| SSO | |||||||
| Session Replay | |||||||
| Unlimited data history |
The Detailed Breakdown
Choosing between Mixpanel and Amplitude depends heavily on your agency's specific scale and feature requirements. While pricing favors Mixpanel for teams on a budget, the hidden value often lies in the specific limits of their mid-tier plans.
Mixpanel typically caters to teams looking for specific business automation, whereas Amplitude is often the choice for those prioritizing integrated workflow management.
Mixpanel Highlights
- ✓ Event Tracking: 20M events/month
- ✓ Core reports: Included
- ✓ Unlimited data history: Included
Amplitude Highlights
- ✓ Monthly Tracked Users (MTUs): 50,000
- ✓ Monthly Events: 10 million
- ✓ Core Analytics: Included
- ✓ Session Replay: Included
Frequently Asked Questions
Everything you need to know about Mixpanel and Amplitude pricing.
Which is cheaper: Mixpanel or Amplitude for agencies?!
For agencies on a tight budget, Mixpanel is the clear winner, starting at $0.00/mo compared to Amplitude's entry price of $0.00/mo.
Does Mixpanel offer annual billing discounts?!
While Mixpanel lists various plans, we recommend checking their official checkout for the latest "billed annually" incentives, which are common in the SaaS industry.
Is there a free trial for Amplitude?!
Most tools in this category, including Amplitude, offer either a limited free trial or a money-back guarantee period. We recommend clicking through to their official site to see the current trial terms for 2026.
Does Mixpanel offer custom enterprise pricing?!
Yes, Mixpanel has at least one custom-priced tier designed for large-scale enterprise needs. Contact their sales team for a tailored quote.